Zucht

As a graphic designer navigating a digitized world craving authenticity, my pursuit is likewise authenticity. In my graduation thesis, "Zucht," undertaken at ArtEZ University of the Arts, I delved into the subject of authenticity and its contemporary significance in visual communication. Through "Zucht," I unearthed uncertainties, contradictions, and opportunities surrounding authenticity. This comprehensive exploration culminated in a meticulously crafted tome, bound with exposed spine and adorned with charcoal and gold foil details. "Zucht" constituted a study assignment at ArtEZ University of the Arts.