Level Down

Game addiction is a growing problem among young people. As a Graphic Designer I feel responsible to do something about it. From my own experience I know that gaming can be very entertaining, but could also drag you out of daily reality. My goal with Level Down is to accomplish awareness on the causes and consequences of game addiction.

Young childeren between the ages of 12 and 15 are almost impossible to influence and adjust when game addiction is going on. That is why it is important to discuss this topic earlier, which I do with through an interactive animation aimed at 8 and 9 year olds. This animation contains an interplay of both my painted illustrations as digital techniques, which are my translation of to the connection between reality and game world.

Level Down was mij graduation project at ArtEZ University of the Arts, was nominated for Manifestations Young Talents at the Dutch Design Week 2017 and the Blink Youngblood Award at the Gogbot Festival 2017.

A short trailer of Level Down

Handpanted illustrations used in Level Down

Level Down at ArtEZ Finals Expo, 2017, Grote Kerk Zwolle

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