glasmuseum

As part of my studies in Graphic Design at ArtEZ University of the Arts, I had the opportunity to work on a project aimed at creating a new fictional visual identity for a company. I chose the National Glass Museum and Glassworks in Leerdam. This project presented an exciting challenge to capture the essence of glass and glassblowing through design.

The centerpiece of the visual identity is the typography, featuring the distinctive 'g' that lends a unique character to the brand. This typographic choice not only adds visual interest but also establishes a strong association with glass and the art of glassblowing. By incorporating this characteristic element, the visual identity achieves a distinguished look that reflects the museum's rich heritage and artistic tradition.

In addition to that, I've also made some logo idents featuring the logo. These motion graphics add an extra punch of personality to the brand and making it blow up on screens.

I also photographed the glassblowing process and edit these shots into striking black-and-white images with the orange glow of molten glass isolated.

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