The centerpiece of the visual identity is the typography, featuring the distinctive 'g' that lends a unique character to the brand. This typographic choice not only adds visual interest but also establishes a strong association with glass and the art of glassblowing. By incorporating this characteristic element, the visual identity achieves a distinguished look that reflects the museum's rich heritage and artistic tradition.
In addition to that, I've also made some logo idents featuring the logo. These motion graphics add an extra punch of personality to the brand and making it blow up on screens.
I also photographed the glassblowing process and edit these shots into striking black-and-white images with the orange glow of molten glass isolated.